Your corporate brand should consistently identify your company and your message across all of your communication, reinforcing your brand promise and values. There should be a consistent look and feel across everything your business touches, email, marketing and sales collateral, website, newsletters, blog, Social Media, sales proposals, business cards, vehicles and trailers … anything that carries your corporate message.
Developing a brand strategy requires first a clear consensus amongst the stakeholders as to what your corporate brand represents. From there our team can begin the process of building a brand framework.
NATION Imagination will help you develop your brand across your company with a consistent message, look and feel.
The first step is to meet with various stakeholders across the organization to determine what makes your business unique, the distinctive values of your company along with who might be your target market and what that market needs from your products or services.
The second step is to define the businesses value proposition and what business problems can be solved with the corporation's products or services. It is important to identify any gaps between what is truly valuable to the businesses customers versus how the brand is defined internally.
Step three is to take the information gained in the first two steps and determine how the experience of select customers, suppliers and other stakeholders experience differ from the brand definition.
Finally identify gaps between brand definition and the corporate business strategy. There must be a close alignment between what the organization represents and what will build revenue.
Once the brand strategy has been developed and defined it must be implemented throughout the organization and in all elements of the creative design. All corporate branded materials within the organization should be reviewed to determine if they meet the brand definition requirements. Care should be taken to identify any image gaps within all collateral and sales material that is not consistent with the corporate brand.
What is the client’s involvement in the brand development process?
Before we begin each project, we thoroughly discuss the client’s requirements and define the scope of work. During this time, we encourage our clients to show us samples, colors, and any ideas they may have on hand for the project. During the development process, the client will be asked for approval of our work at each milestone before work continues to the next milestone. If approval is received, the project will move into production. We always submit a final proof for the customer’s approval before submitting files to a printer, web developer or marketing company . At the conclusion of a project, the client may request the artwork in various formats.
Who owns the copyright to the work created?
We release the copyright to the client upon receipt of payment in full.
I need to create a corporate imege. Can you help me?
In most cases, we can help you right away depending on how full our production schedule is. Contact us today to get started.
I am unsure where to start. Can you help me?
Of course. Give us a call. We’ll listen to your needs and tell you what your options are. A job may seem overwhelming until you have the right experts guiding you. We can put things in perspective and offer solutions that you may not have considered previously.
Ready to get started?
Request a free, no-obligation price quote today for your website or call us at -1.877.640.2090